2012年8月6日星期一

Christian Louboutin Shoe Resoling, Repair and Recrafting Cobblers Go Online Delivering Smart Personal Value

No Christian Louboutin doubt shoe soles and heels take a beating. But since when did shoes become a disposable commodity And since when did the cobbler move onlineA pair of men's leather shoes, properly cared for (which essentially means keeping them clean and dry) can often be resoled five to seven times before the uppers become stretched and worn out. Women's shoes, generally built of lighter materials, nevertheless can often be resoled three to five times before giving up the ghost. And especially with christian louboutin shoes free shipping high heels and pumps, timely heel replacement will have a tremendous impact on longevity.But with the number of shoe repair shops closing, reportedly now around 7,000, down more than 50% from just a couple of decades ago, consumers are left in the void trying to find a convenient and trusted cobbler.The economics behind shoe care have changed: The business storefront operator has been forced to develop and sustain often expensive marketing and advertising strategies to reach geographically suburbanized customers; challenged to relocate to ever more centralized shopping center and mall based facilities just to provide convenient and centralized access; and the impact of low-cost often imported shoes has helped rationalize a sense of "disposable" when soles wear out. You know the feeling - how many perfectly good shoes have just tossed to the back of the closet - you can't bring yourself to throw them yet you don't quite know what to do with them.What is happening now is Cheap christian louboutin many shoe repair shops are going high tech. Really! But don't worry, the craftsman with the blue apron standing amid the whirring brushes and sewing machines, with hammer in hand, is still an essential part of the process.Now, what is happening ironically is the storefront is moving to that hotbed of technology, the Internet! These crafty cobblers have said, OK, if you want access, what is more convenient than your desktop Instead of expensive marketing and advertising they've started to develop web sites that can be found online. And they've said, instead of having the customer drive to a crowded mall to try to find a parking place, how about we take advantage of the efficient "small christian louboutin Cheap package transportation" services that have been evolving "hand-in-glove" alongside the evolution of the internet shopping. So now they locate just about anywhere; the customer can be just about anywhere; and shoe repair gets back to being about a craftsman's skill.That this trend is not insignificant is manifest in occasional articles about the emergence of online shoe repair in the national media including the Wall Street Journal. The internet has had a massive impact in a relatively short period of time, sometimes forcing change, as in the case of newspapers and publishers, or enabling change, as with our friendly local cobbler.So go look in your closet and think about how much money you could save putting a new sole on those favorite fashionable shoes you've just tossed in the back. Then turn your computer on.

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